Corporate Communications: An International Journal: Volume 7 Issue 3

Communication in postmodern integrated marketing

Tony Proctor, Philip Kitchen

Successful marketing strategies in the twenty‐first century require successful communication strategies and this requires more creative thinking allied to an integrated approach…

Sports advertising in print media: the case of 2000 Olympic Games

Chris Kambitsis, Yvonne Harahousou, Nicholas Theodorakis, Giannis Chatzibeis

This research attempted to investigate why sport themes are used in advertisements, and the motives that lead companies and advertisers to use sport celebrities and sport concepts…

Corporate communication: the challenge of transparency

Lars Thøger Christensen

When organizations set out to manage their communications in accordance with the corporate ideal, they seem to take for granted that they are transparent, not only to their…

Environmental initiatives: towards triple‐bottom line reporting

Jean Raar

The objective of this study was to investigate the quantity and quality of voluntary environmental disclosures in the annual reports of firms listed by market capitalisation on…

Reason for cross‐cultural communication training

Judy C. Nixon, Gail A. Dawson

In this article, we examine the demographic changes in the American population and look at communication and culture to make cross‐cultural communications more effective by…

Public Sector Reform. An International Perspective 2001

Sandra Oliver

Public Relations Democracy: Public Relations, Politics and the Mass Media in Britain

Sandra M. Oliver