Corporate Communications: An International Journal: Volume 8 Issue 2

Communication during downsizing of a telecommunications company

Steven H. Appelbaum, Rui Lopes, Lynda Audet, Anthony Steed, Marlene Jacob, Thomas Augustinas, Dimitrios Manolopoulos

Reports the emergency stopgap measures undertaken by industry giant Tele Link to counteract downward market trends and the ensuing problems caused by its Efficiency Program not…

A cognitive approach to understanding university image

Laura M. Arpan, Arthur A. Raney, Suzanne Zivnuska

This study employed a cognitive psychological approach to examining a little studied phenomenon – university image – among two groups of evaluators. The study found that different…

Managing corporate identity: an integrative framework of dimensions and determinants

Joep P. Cornelissen, Wim J.L. Elving

Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Largely due to the…

Communicating sensitive business issues: Part 2

David A. Dickson, Seanenne Rainey, Owen D.W. Hargie

This is the second of a two‐part article reporting the results of a study which investigated communication and relationships in the workplaces of four large organizations in…

Collaborative communication in sponsor relations

Francis Farrelly, Pascale Quester, Felix Mavondo

Despite increasing attention in the marketing literature devoted to market orientation and relationship marketing issues, the sponsorship relationship has not been examined…

Public relations writing – a genre‐based model

Ralph Tench

This paper attempts to establish the existence of a professional language genre for public relations by evaluating the history of genre analysis and its application in…

Corporate Reputation and Competitiveness

G. Davies, R. Chun, R.V. Da Silva, S. Roper

Strategic Management – a multi‐persepctive approach

Sandra M. Oliver