Corporate Communications: An International Journal: Volume 11 Issue 2

Corporate moral branding: limits to aligning employees

Mette Morsing

To engage a critical discussion on the challenges raised for employees as corporate brands increasingly address moral issues.

Competitive aesthetics, semiotics, chaos and leadership: Corporate photography strategy for the CEO

Foo Check Teck

To highlight to CEOs/corporate community the emergence and rapidly rising phenomenon: e‐photography as part of corporate communication. In the process, the paper provides…

Do South Korean companies need to obscure their country‐of‐origin image?: A case of Samsung

Yungwook Kim

The purpose of this study is to investigate dissimilar effects of the country image on consumers' brand image and purchase intention by differently perceived nationality groups.

The role of communication and visual identity in modern organisations

T.C. Melewar, Kara Bassett, Cláudia Simões

This paper attempts to shed light on a further understanding of the notion of corporate identity especially in relation to communication and visual identity, and its relevance for…

The relationship between social capital, transaction costs, and organizational outcomes: A case study

Hilary Fussell, Jill Harrison‐Rexrode, William R. Kennan, Vincent Hazleton

The purpose of this paper is to explore the connection between social capital, transaction costs, and organizational outcomes.

An empirical study on the influence of environmental labels on consumers

Clare D'Souza, Mehdi Taghian, Peter Lamb

Despite research studies indicating strong support for labelling information, uncertainty remains with respect to how labels influence consumers. This paper attempts to…

The financial communication during a period of transition: The case of banks and insurance companies in Belgium

A. Heldenbergh, C. Scoubeau, L. Arnone, M. Croquet

To emphasise the important role of financial communication strategies implemented by companies during critical public share issues and identify their main characteristics.