Corporate Communications: An International Journal: Volume 20 Issue 3

Color effects in print advertising: a research update (1985-2012)

George G. Panigyrakis, Antigone G. Kyrousi

– The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research.

The influence of green advertising during a corporate disaster

Charles D. Bodkin, Louis H. Amato, Christie H. Amato

The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British…

Stakeholder cross-impact analysis: a segmentation method

Simone Mariconda, Francesco Lurati

The purpose of this paper is to introduce a method that the authors call stakeholder cross-impact analysis (SCIA), which is aimed at analyzing how a given set of stakeholders…

Corporate communications from the CEO’s perspective: How top executives conceptualize and value strategic communication

Ansgar Zerfass, Muschda Sherzada

The purpose of this paper is to explore the perceptions and expectations of chief executive officers (CEOs) and executive board members concerning: the relevance of public opinion…

The impact of culture on the construal of organizational crisis: perceptions of crisis in Dubai

Valerie Priscilla Goby, Catherine Nickerson

Despite the rising significance of the Arabian Gulf on the global corporate landscape, research is lacking in the area of organizational crisis communication. The purpose of this…

The social media transformation process: curating content into strategy

Mark Kilgour, Sheila L. Sasser, Roy Larke

Social media is an engaging area of research that is rapidly evolving. The purpose of this paper is to focus on how corporations should effectively utilize this new media as a…

From #mcdonaldsfail to #dominossucks: An analysis of Instagram images about the 10 largest fast food companies

Jeanine D. Guidry, Marcus Messner, Yan Jin, Vivian Medina-Messner

The purpose of this paper is to analyze the crisis information posted by publics on the social media platform Instagram about leading fast food companies as well as the responses…

Company slogans, morphological issues, and corporate communications

Syed Tariq Anwar

– The purpose of this paper is to investigate and analyze company slogans which play an important role in corporate identity and corporate communications.

Effective public speaking: a conceptual framework in the corporate-communication field

Claudio Baccarani, Angelo Bonfanti

The purpose of this paper is to explore the concept of effective public speaking (EPS), and its antecedents and effects to provide a conceptual framework for the study of EPS in…

And the winner of the outstanding and recommended article in the last ten years of CCIJ is ...

Wim J L Elving