International Marketing Review
Issue(s) available: 229 – From Volume: 1 Issue: 1, to Volume: 41 Issue: 7
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Volume 22
Dynamic capabilities research in international marketing: a systematic literature review and direction for future research
Cagla Dayangan, Bilge AykolThis study intends to (1) systematically review methodological, theoretical and empirical aspects of dynamic capabilities (DCs) research in international marketing; (2) identify…
Unveiling the potential of digital human avatars in modern marketing strategies
Fabio Goncalves de Oliveira, Maksim Belitski, Nada Kakabadse, Nicholas TheodorakopoulosThis study aims to develop a theoretical framework that marketing practitioners and scholars can adopt to enhance their understanding of how firms can effectively deploy and use…
Assessing the impact of digital transformation capability for international market growth: the role of leadership support
Yatish Joshi, Sheshadri Chatterjee, Ranjan Chaudhuri, S.M. Riad Shams, Chrysostomos ApostolidisThis study aims to examine the impact of an organization’s digital transformation capability (DTC) on its dynamic capabilities and strategic depth, which, in turn, could impact…
Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA
Zi Wang, Paul C.Y. Liu, Ruizhi Yuan, Gwarlann de KervilerBrand information is ubiquitous online and offline; consumers exhibit brand avoidance tendencies towards brand stimuli when there is a discrepancy between a brand…
The determinants of MNE foreign subsidiaries’ performance: a systematic literature review and future research agenda
Quyen NguyenForeign subsidiaries of multinational enterprises (MNEs) operate in complex and competitive international environments, implement market and non-market strategies, manage…
Benefits or costs? Exploring the international expansion process of the business group
Shan-Huei WangDrawing on the time compression diseconomies perspective and business network theory, this study examines how the international expansion of a business group’s pace, scope and…
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
George Balabanis, Anastasia Stathopoulou, Xiaolan ChenThe study addresses gaps in sustainable luxury consumption research by analyzing the role of social norms in different cultural settings. It investigates how social norms…
Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation
Fangfang Li, Susana C. Silva, Jorma LarimoThe purpose of this paper is to investigate the factors influencing the development of social media marketing strategy in an international context. We specifically look at the…
Unpacking the relationship between export coopetition activities and export sales performance
James M. Crick, Dave CrickWhile coopetition (cooperation among competitors) has been widely researched in domestic settings, relatively less work has evaluated how small exporters engage in these…
Learning by exporting: the moderating role of employee human capital
Xiaoyuan LiThe purpose of this study is to explore the means by which exporters foster innovation via the learning-by-exporting effect and to appraise the moderating role of employee human…
Decades of research on international performance of SMEs; where are we and what are the priorities for the next decade?
Alireza Safargholi, Faezeh Yousefzadeh, Mehran Rezvani, Taraneh Farokhmanesh, Mohammad Hassan Mobaraki, Jahangir Yadollahi FarsiSmall and medium-sized enterprises (SMEs) are highly concerned about every aspect of their international performance (IP) due to their limited resources. However, the literature…
How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies
Yuge Dong, Xinming He, Markus BlutThis study aims to clarify the direct impact of digitalization on export performance (EP) by synthesizing previous research and testing this relationship empirically. Furthermore…
Situational control and strategic choices during supply chain disruptions: case studies of SME exporters
Joel Hassan, Richa Chugh, Monica Ren, Hongzhi GaoMotivated by the severe impact of global supply chain disruptions and the lack of understanding of supply chain resilience from an SME exporter perspective in the international…
Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach
Eleni Tsougkou, Maria Karampela, George BalabanisThe phenomenon of global brands taking a stance on crucial, yet polarizing, socio-political issues, namely global brand activism, is rising. However, how consumer views on this…
Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case
Matteo CorciolaniThis article explores brand positioning and authenticity within the global-local continuum, utilizing the evolution of the Italian rock band, Måneskin, as a case study.
How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness
Carlos M.P. Sousa, Emilio Ruzo-Sanmartín, Concepción Varela-Neira, Qun TanDrawing on the resource-based view, this study examines the effect of distribution adaptation on export performance. The study also examines the moderating role of responsiveness…
Ecolabel persuasion effect across cultures: a comprehensive meta-analysis
Franklin Velasco, Omar S. Itani, Paul CajinaCompanies around the world have included ecolabels as a marketing strategy to convince consumers to choose products with lower environmental impact. However, the literature lacks…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan