Table of contents - Special Issue: International Marketing and Corporate Social Responsibility: Part One
Guest Editors: Professor Pervez N. Ghauri, Professor Byung II Park, and Dr Chang Hoon Oh
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy
Zaheer Khan, Yong Kyu Lew, Byung Il ParkThe purpose of this corporate social responsibility (CSR) paper is to investigate specific social roles of multinational corporations (MNCs) in a developing economy, and how these…
Consumer perceptions of CSR: (how) is China different?
Ans Kolk, Willemijn van Dolen, Leiming MaMost studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where…
The impact of CSR on consumer-corporate connection and brand loyalty: A cross cultural investigation
Byeong-Joon Moon, Lee W. Lee, Chang Hoon OhThe purpose of this paper is to investigate the relationship among consumers’ corporate associations, consumer-corporate connection, and corporate brand loyalty, with a particular…
Local or global: Analyzing the internationalization of social responsibility of corporate foundations
Ceren Altuntas, Duygu TurkerThe purpose of this paper is to explore the link between the globalization/adaptation debate and corporate foundation activity within a small subset of such foundations. In the…
MNEs’ regional headquarters and their CSR agenda in the African context
Verena Gruber, Bodo B. SchlegelmilchCorporate social responsibility (CSR) initiatives can provide a mechanism for tapping into the vast consumer markets of developing countries. The purpose of this paper is to…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan