International Marketing Review: Volume 20 Issue 1

Towards an understanding of cross‐national similarities and differences in export information utilization: A perceptual mapping approach

Adamantios Diamantopoulos, Anne L. Souchon, Geoffrey R. Durden, Catherine N. Axinn, Hartmut H. Holzmüller

The extent to which and ways in which export information is used can play a significant role in a firm's level of export performance. Surprisingly, however, little empirical…

Export information use in small and medium‐sized industrial companies: An application of Diamantopoulos’ and Souchon's scale

Jasmine E.M. Williams

This study focuses on the use of export marketing information in small and medium‐sized enterprises (SMEs), an area that has previously attracted little academic research…

Symbolic use of export information: A multidisciplinary approach to conceptual development and key consequences

Rakhee Vyas, Anne L. Souchon

Using information effectively has become a critical determinant for gaining competitive advantage and enhancing business performance. In this context, the need for further…

Export market information use, organizational knowledge, and firm performance: A conceptual framework

Kjell Toften, Svein Ottar Olsen

Building on prior research in organizational knowledge, learning, and memory, this paper suggests that export market knowledge may provide a deeper understanding of the…