International Marketing Review: Volume 35 Issue 5

Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies

Yipeng Liu, Christina Öberg, Shlomo Yedidia Tarba, Yijun Xing

The purpose of this paper is to focus on emerging market companies that internationalize into advanced economies by means of acquisitions and to investigate brand management…

Testing the self-selection theory in high corruption environments: evidence from African SMEs

Emanuel Gomes, Ferran Vendrell-Herrero, Kamel Mellahi, Duncan Angwin, Carlos M.P. Sousa

Whilst substantial evidence from low-corruption, developed market environments supports the view that more productive firms are more likely to export, there has been little…

International-market-information use across new-product-development stages: Antecedents and performance implications

Anna Dubiel, Sourindra Banerjee, Holger Ernst, Mohan Subramaniam

The purpose of this paper is to investigate how firms can better manage new product development (NPD) for international markets (IMs). This is not a trivial task as, for most…

Modeling brand market share change in emerging markets

Jenni Romaniuk, John Dawes, Magda Nenycz-Thiel

The purpose of this paper is to examine what happens to key brand performance metrics as brands change in market share, in the context of packaged goods. The metrics are…

The role of organisational culture in the internationalisation of new ventures

Nishant Kumar, Dharam Deo Sharma

The purpose of this paper is to explore how organisational culture affects the internationalisation proclivity of international new ventures (INVs).

Exporting by experiential knowledge: a study of emerging market micro firms

Sudip K. Tiwari, Tor Korneliussen

Relying on the theoretical lens of a knowledge-based view, the purpose of this study is to explore the sources and roles of experiential knowledge in the rapid…

Institutional differences and integration difficulties: How location of headquarters and component sourcing affect firm responsiveness

Kashef A. Majid, Hari Bapuji

The purpose of this paper is to examine how the location of a firm’s headquarters and component sourcing impact a firm’s responsiveness in a product-harm crisis in local market.

From outsider to insider: how creative professional service firms internationalise

Deirdre McQuillan, Pamela Sharkey Scott, Vincent Mangematin

The management of reputation and status is central to creative professional service firms (CPSFs) rendering the internationalisation process a particular challenge. The authors…