Table of contents
THE CHANGING ENVIRONMENT OF INTERNATIONAL MARKETING
Vern TerpstraThis article presents an evaluation of the global marketplace and contemporary changes. The author offers observations and insights in the areas of dynamic world geography and…
DEVELOPMENTS IN INTERNATIONAL MODE OF ENTRY ANALYSIS
James D GoodnowTheories on international trade and investment as well as those relating the nature of the product to the length of the channel suggest that mode of entry decisions should result…
DIFFERENT PERCEPTIONS OF JAPANESE MARKETING
William LazerJapanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market…
DISTRIBUTION OF CONSUMER PRODUCTS IN JAPAN
Michael R. CzinkotaThis article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the…
PRICE‐QUALITY RELATIONSHIP AND TRADE BARRIERS
Johny K Johansson, Gary EricksonThis paper presents some rather complicated empirical work employing econometric modelling to demonstrate the validity of a quite simple proposition: the use of a product's price…
A STRATEGY FOR SMALL BUSINESS INTERNATIONALISATION
Pat Joynt, Lawrence WelchIn this article a new Norwegian approach to assisting small companies to develop international operations is examined. The aim of the scheme is, gradually, to mould groups of…
A STUDY OF PLANNING FOR EXPORT OPERATIONS
Peter G WaltersThe paper focuses on an area where little research has been undertaken, namely export planning activity. Using a definition of planning as a one‐cycle process, attention is…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan