DIFFERENT PERCEPTIONS OF JAPANESE MARKETING

Abstract

Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market protection, superpower status, government assistance, Westernisation, competition, organisation, consumers and decisions are investigated.

Citation

Lazer, W. (1985), "DIFFERENT PERCEPTIONS OF JAPANESE MARKETING", International Marketing Review, Vol. 2 No. 3, pp. 31-38. https://doi.org/10.1108/eb008281