Table of contents
An examination of the cross‐cultural female response to offensive sex role portrayals in advertising: A research note
John B. Ford, Michael S. LaTour, Earl D. Honeycutt, JrCompares adult women’s perceptions of sex role portrayals in advertising across demo‐graphically‐diverse samples from the USA, New Zealand, Japan and Thailand. Tests a structural…
Strategic orientation and export success: an empirical study
Van R. Wood, Kim R. RobertsonReviews and synthesizes the literature addressing the concept of strategic orientation and examines the relationship between strategic orientation and export success. Uses survey…
A taxonomy of countries based on inventive activity
Ricardo P. Leal, Thomas L. PowersTechnological innovation is a major competitive input that directly translates into long‐term competitive advantage. Presents the results of research that examines innovative…
Emerging market conditions and their impact on first mover advantages: An integrative review
Cheryl Nakata, K. SivakumarReports that, with sluggish growth in the developed markets of the world and increasing globalization, companies are turning to newly emerging markets for business expansion…
Entity context and format induced instability in multiattribute ratings of country image
Sanjeev Agarwal, R. Kenneth Teas, John K. WongMultiattribute ratings of country‐image are commonly obtained to study the influence of country‐of‐origin on product preference and purchase decisions. Usually, such ratings are…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan