Table of contents
The marketing implications of foreign direct investment in private Hungarian firms
Graham J. Hooley, Tony Cox, David Shipley, Jozsef Beracs, Krizstina KolosSince the collapse of the Berlin Wall and the accompanying socialand political revolutions of 1989 a great deal has been written aboutthe need to attract foreign investment…
Consumers in the transition to a market economy: Hungary, 1989‐1992
Lawrence Feick, Robin Higie Coulte, Linda L. PriceAs Hungary makes the transition from a centrally‐planned to amarket‐based economy, its consumer markets are changing rapidly, with adeluge of new brands and products, new stores…
Ethnocentrism of Polish and Russian consumers: are feelings and intentions related
Linda K. Good, Patricia HuddlestonInvestigates ethnocentric tendencies of Polish and Russianconsumers and whether tendencies vary by country, demographiccharacteristics and store type (formerly state owned or…
Jitex: a case study of apparel marketing in the Czech Republic
Suzanne LokerAs Czech apparel and textile firms have moved towards privatizationfollowing the 1989 revolution, they have reduced their dependence on thestate‐owned export organization…
Attitudes of Czech managers towards markets and marketing
Marie Pribova, Ronald SavittManagement attitudes, Examines the attitudes of a cross‐section ofCzech managers with regard to their perceptions about changes broughtabout by the transformation process…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan