International Marketing Review: Volume 8 Issue 4

Marketing Orientation: More than Just Customer Focus

Byron Sharp

As the wine industry globally is pushed towards a marketingorientation, what does this mean for companies and their managers andowners? Distinction should be made between market…

The Expert Wine Taster

Frances Edwards, Gillian Mort

It is intended to explore the use of an interesting researchmethodology in the relatively unresearched area of wine marketing. Theliterature on wine marketing is briefly reviewed…

Grapes and Wine Seminar – Prospering in the 1990s: Changing Your View of the Consumer

A.L. Spawton

Who is the wine consumer? Who cares? The wine industry globally isa multibillion dollar industry, yet research into the behaviour of thetypical wine consumer is limited. This…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008581. When citing the article, please…

Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis

Lester W. Johnson, Liane Ringham, Kevin Jurd

A methodology for segmenting the Australian wine market on abehavioural basis is proposed and illustrated. The initial segmentationis accomplished by using estimated conjoint…

Champagne′s Sparkling Success

Anne Sharp, James Smith

Examination of the process of champagne is explored. Itsdistinctive competences – le terroir, méthodechampenoise, appellation d′origine – and its sustainablecompetitive advantages…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000001098. When citing the…