Table of contents
Relationship between situational variables and purchasing in India and the USA
J.A.F. Nicholls, Sydney Roslow, Sandipa Dublish, Lucette B. ComerExplores the universality of Belk’s concept of situational variables in their relationship with consumer purchase within two different cultures. Considers the relationship of five…
3342
Cultivating global experience curve advantage on technology and marketing capabilities
Tung‐lung ChangMultinationals usually face challenges of new business practices, dynamic consumer preferences, location choices for different value chain activities, and effective co‐ordination…
2736
Identifying innovative national markets for technical consumer goods
Michael Lynn, Betsy D. GelbFocuses on population characteristics that appear to make one nation more or less innovative for technical consumer products. Finds three predictors ‐ individualism, uncertainty…
1740
Product strategies of European and Japanese multinational firms in the US market: an empirical investigation
Janet Y. MurrayA survey of US‐based European and Japanese multinational firms, examining: the similarities and differences in product strategies used by these firms, and the relationship of…
1335
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan