International Marketing Review: Volume 19 Issue 4

Theories of internationalisation and their impact on market entry

Jeryl Whitelock

Discusses four theories of internationalisation: the Uppsala model of internationalisation; the eclectic paradigm and transaction cost analysis; the interactive network approach…

Foreign expansion strategy and performance

Francisco José Mas‐Ruiz, Juan Luis Nicolau‐Gonzálbez, Felipe Ruiz‐Moreno

The aim of this study is to examine the determining factors of a firm’s performance, as a direct consequence of its diversification strategy in its expansion into foreign markets…

Global vs international involvement‐based segmentation: A cross‐national exploratory study

J‐M. Aurifeille, P.G. Quester, L. Lockshin, T. Spawton

Using a clusterwise regression analysis of French and Australian wine consumers, the authors explore the question of whether global marketers, who target the same segment around…

The impact of technological complexity on consumers’ perceptions of products made in highly and newly industrialised countries

Sadrudin A. Ahmed, Alain d’Astous, Jelloul Eljabri

This article reports the results of a survey of 151 Canadian male consumers. In this study, consumer judgements of products varying in their level of technological complexity made…

Is gender stereotyping in advertising more prevalent in masculine countries?: A cross‐national analysis

Gaby Odekerken‐Schröder, Kristof De Wulf, Natascha Hofstee

The objective of this study is to test whether gender stereotyping in printed advertising is more prevalent in masculine as opposed to feminine countries. We consider this to be…