International Marketing Review: Volume 39 Issue 1

The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

David A. Griffith, Hannah Soobin Lee, Goksel Yalcinkaya

Social media is a product that is co-created by consumers and multinational enterprises, that partially manage the customer experience and that has garnered significant attention…

Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products

Giada Mainolfi

Using trade tensions as a background scenario, the study aims to investigate the dynamics of coexistence between cosmopolitan trends and the patriotic moods of luxury consumers…

Situational ethnicity and identity negotiation: “indifference” as an identity negotiation mechanism

Madhumita Banerjee, Paurav Shukla, Nicholas J. Ashill

While the literature on migration highlights the reshaping of host and immigrant population in countries, there is a paucity of research in marketing investigating the evolving…

Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership

Gianfranco Walsh

This research examines the direct and indirect effects of immigrant consumers' (heritage vs host) cultural orientation on their opinion leadership, in relation to heritage versus…

Different roots, intertwined branches: linking International Business and Economic Geography through the Uppsala Model and Global Production Network

Renan Oliveira, Ariane Roder Figueira, Bernardo Silva-Rêgo

The aim of this study is to propose a link between international business (IB) and economic geography, which are two streams of thought that have developed without one…

How do foreign customers' perceptions of product-harm crises affect their transfer of capability- and character-based stigma?

Rui Xue, Gongming Qian, Zhengming Qian, Lee Li

Customers often trace a product-harm crisis to the deviant firm's capability- or character-relevant issues. This study examines how capability- and character-based stigma…