International Marketing Review: Volume 20 Issue 4

Guest editorial: research in international new product development – current understanding and future imperatives

Helen Perks, Veronica Wong

Successful new product and service development increasingly relies on the ability to adopt an international perspective, throughout the development process itself, and by…

A cross‐national study of the relationship between international diversification and new product performance

Insik Jeong

Does multinational expansion affect product innovation performance? If so, does such a relationship between international diversification and performance vary depending upon the…

Does culture explain acceptance of new products in a country?: An empirical investigation

Sengun Yeniyurt, Janell D. Townsend

This paper investigates the role of cultural differences in the acceptance of new products, as moderated by socio‐economic variables. In order to assess the relationship, an…

Designing global new product teams: Optimizing the effects of national culture on new product development

K. Sivakumar, Cheryl Nakata

Companies are increasingly bringing personnel together into teams from different countries, physically and/or electronically, to develop products for multiple or worldwide…

International technology transfer: Model and exploratory study in the People's Republic of China

C. Anthony Di Benedetto, Roger J. Calantone, Chun Zhang

Adoption of foreign‐developed technology by firms in developing nations will accelerate the speed by which they become globally competitive in new product development. In this…