Table of contents
International marketing and the Asia‐Pacific Region: Developments, opportunities, and research issues
Paul Chao, Saeed Samiee, Leslie Sai‐Chung YipThis study is motivated by the theme of this special issue of International Marketing Review, which highlights the enormous economic success of Asia‐Pacific nations and their…
Export market‐oriented behavior and export performance: The moderating roles of competitive intensity and technological turbulence
John W. Cadogan, Charles C. Cui, Erik Kwok Yeung LiThis study examines the issue of how export market‐oriented behaviors influence export success. Using survey data obtained from Hong Kong based manufacturing exporters, our…
The relationship between strategic type and firm capabilities in Chinese firms
C. Anthony Di Benedetto, Michael SongProposes that firms of different Miles and Snow strategic types will have different bundles of firm‐level capabilities; that is, certain capabilities will be more important to…
A cross‐cultural comparison of Internet buying behavior: Effects of Internet usage, perceived risks, and innovativeness
Cheol Park, Jong‐Kun JunThis research attempted to examine differences in Internet usage, Internet innovativeness, perceived risks of Internet buying, and Internet buying behaviors between Korea and…
The effect of FDI inflows and ICT infrastructure on exporting in ASEAN/AFTA countries: A comparison with other regional blocs in emerging markets
Taewon Suh, Omar J. KhanThis paper explores the impact of both the increase in foreign direct investment inflows and the increase in information and communication technology infrastructure investments on…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan