International Marketing Review: Volume 22 Issue 6

The international e‐marketing framework (IEMF): Identifying the building blocks for future global e‐marketing research

Sandeep Krishnamurthy, Nitish Singh

International e‐marketing is emerging as an important area for marketers, as global online markets expand. This special issue is an attempt to encourage, showcase, and guide…

International e‐marketing: opportunities and issues

Jagdish N. Sheth, Arun Sharma

E‐marketing is growing at a dramatic pace and is significantly impacting customer and business market behaviors. As a result, most firms have started developing e‐marketing…

An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market

Erdener Kaynak, Ekrem Tatoglu, Veysel Kula

The study investigates the internet‐based electronic commerce (EC) adoption profile of small and medium‐sized enterprises (SMEs) in Turkey as well as the factors affecting their…

Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique

Philip Sugai

To define the similarities and differences in perceptions that mobile consumers in culturally distinct markets hold towards the mobile internet.

Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers

Rajshekhar (Raj) G. Javalgi, Lori P. Radulovich, Glenna Pendleton, Robert F. Scherer

At the core of an international marketing strategy is the internet firm's goal of building and sustaining a competitive advantage. The purpose of this paper is to present an…

Effects of URLs in traditional media advertising in China

Lynda M. Maddox, Wen Gong

This research examines how URLs in Chinese mass media advertising affect noticeability, perceptions and behavior among internet users and non‐users.

The internationalization speed of e‐commerce companies: an empirical analysis

Yadong Luo, John Hongxin Zhao, Jianjun Du

This study aims to explain the internationalization speed of e‐commerce companies (ECCs).