Table of contents
A model of image creation and image transfer in event sponsorship
Kevin GwinnerPresents a model which identifies factors that influence the creation of an event’s image. Uses theoretical perspectives from the celebrity endorsement literature to suggest that…
37131
Attitudinal constructs towards sponsorship: Scale development using three global sporting events
Myung‐Soo Lee, Dennis M. Sandler, David ShaniSponsorship has seen a rapid growth in recent years in both the dollars devoted to it and its prominence as a legitimate element of a company’s promotional mix. As traditional…
12178
Integrating sports sponsorship into the corporate marketing function: an international comparative study
Francis John Farrelly, Pascale G. Quester, Richard BurtonWhile sports sponsorship has attracted strong interest and increasing investment from marketing professionals, the literature seldom investigates empirically the process by which…
12052
Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination?
Spence L. Wise, Morgan P. MilesCorporate sponsorship of sporting and cultural events has emerged as a critical component of global promotion strategy. Global sponsorship by multinationals could be made more…
3144
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan