International Marketing Review: Volume 24 Issue 2

Cross‐cultural differences in survey response patterns

Sara Dolnicar, Bettina Grün

The existence of variable response styles represents a major threat to the correct interpretation of market research findings. In international marketing, this threat is further…

Market orientation, international business relationships and perceived export performance

Olimpia C. Racela, Chawit Chaikittisilpa, Amonrat Thoumrungroje

This paper aims at investigating and uncovering the potential effect of exporters' market orientation upon international business relationship with particular emphases on…

Are Hofstede's and Schwartz's value frameworks congruent?

Siew Imm Ng, Julie Anne Lee, Geoffrey N. Soutar

The purpose of this study is to propose an alternative basis for calculating cultural distance scores using Schwartz's cultural values.

Relating Hofstede's masculinity dimension to gender role portrayals in advertising: A cross‐cultural comparison of web advertisements

Daechun An, Sanghoon Kim

The purpose of this study is to examine cross‐cultural differences in gender role portrayals in web ads in Korea and the USA on the basis of Hofstede's masculinity dimension.

Market selection for international expansion: Assessing opportunities in emerging markets

Sema Sakarya, Molly Eckman, Karen H. Hyllegard

Traditional market selection analysis relies on purely macroeconomic and political factors and fails to account for an emerging market's dynamism and future potential. The…

National Image & Competitive Advantage: The Theory and Practice of Place Branding, 2nd ed.

Sergio Carvalho

Marketing Revolution

Ronald B. Mitchell

Editorial

Jeryl Whitelock