Table of contents
EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH
Ellen R. Foxman, Patriya S. Tansuhaj, John K. WongSales promotion is an important element of marketing communication strategy which accounts for more promotional expenditures than advertising in some countries. However, sales…
DETERMINANTS OF LDC MANDATED COUNTERTRADE
Sam C. OkoroafoThe increased use of government imposed countertrade (mandated countertrade) by developing nations (LDCs) to meet their economic goals has been of particular concern to…
IDENTIFYING THE GLOBAL PRO‐TRADE CONSUMER
John C. Crawford, Barbara C. Garland, G. GaneshThis article examines the extent to which there is a global pro‐trade consumer segment that cuts across levels of economic development. This study, involving two different…
CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH
David R. WheelerEffective international marketing requires collection of large amounts of data from diverse sources and sensitive use of such information in marketing strategy. While marketing…
WILL AMERICAN EXPORT TRADING COMPANIES REPLACE TRADITIONAL EXPORT MANAGEMENT COMPANIES?
Donald G. Howard, James M. MaskulkaThis article examines the American Export Trading Company (AETC) as authorised under the Export Trading Company Act of 1982. It reviews the three critical elements necessary for…
EXPORT ACTIVITIES AND PROSPECTS OF HAWAIIAN FIRMS
Ralph C. Hook, Michael R. CzinkotaExport activity has become an issue of national importance with exports from the Pacific region increasing dramatically over the past ten years. Within the Pacific region, Hawaii…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan