International Marketing Review: Volume 39 Issue 3

Guest editorial: Emerging challenges in international marketing knowledge management

Manlio Del Giudice, Demetris Vrontis, Arvind Malhotra, Piyush Sharma

Eyes open and hands on: market knowledge and marketing capabilities in export markets

Mohammad Tayeenul Hoque, Mohammad Faisal Ahammad, Nikolaos Tzokas, Shlomo Tarba, Prithwiraj Nath

Drawing on the knowledge-based view of the firm (KBV) and Dynamic Marketing Capabilities (DMC), this paper examines the role of key internationalization knowledge absorption…

Analysing the importance of international knowledge, orientation, networking and commitment as entrepreneurial culture and market orientation in gaining competitive advantage and international performance

Mohammad Falahat, Pedro Soto-Acosta, T. Ramayah

This study argues that having an entrepreneurial culture and market orientation are critical for young enterprises to gain competitive advantage and superior international…

Impact of knowledge sharing on employees' service quality: the moderating role of artificial intelligence

Tuyet-Mai Nguyen, Ashish Malik

A growing number of international travellers have influenced how hotels manage their customer satisfaction reviews and ratings. This study examines the influence of knowledge…

Technological knowledge and internationalization: evidence from India

Saurabh Bhattacharya, Arpita Agnihotri, Natalia Yannopoulou, Georgia Sakka

The authors combine institutional theory with resource-based theory to explain how emerging market firms (EMFs) manage their technological knowledge capital by venturing into…

Market knowledge acquisition and transfer in international SMEs: peculiarities, specifications and linkages to market success

Evangelia Siachou, Ioanna Papasolomou, Eleni Trichina, Alkis Thrassou

This paper aims to systematically review and evaluate extant literature on knowledge acquisition and transfer in international small-to-medium enterprises (SMEs) and to identify…

Digital platforms and international performance of Italian SMEs: an exploitation-based overview

Francesco Caputo, Fabio Fiano, Teresa Riso, Marco Romano, Adnane Maalaoui

Recognising the increasing relevance of digital platforms in socio-economic dynamics, the paper aims at investigating in which ways digital platforms can influence the economic…

Building dynamic capabilities for international marketing knowledge management

Veronica Scuotto, Chiara Nespoli, Rosa Palladino, Imen Safraou

By using the lens of knowledge-based view (KBV) and focusing on individual loci of knowledge, the present study addresses whether marketing knowledge management (MKM) is rooted in…

The open innovation journey along heterogeneous modes of knowledge-intensive marketing collaborations: a cross-sectional study of innovative firms in Europe

Armando Papa, Alice Mazzucchelli, Luca Vincenzo Ballestra, Antonio Usai

Previous research focused on open innovation (OI) suggests that enterprises benefit from adopting the journey; however, the relationship among OI, marketing journey and…

A network model approach to enhance knowledge sharing for internationalization readiness of SMEs

Domitilla Magni, Roberto Chierici, Monica Fait, Kelly Lefebvre

Building upon the insights of the resource-based view and internationalization theories, the purpose of this paper is to examine the role networks play in SMEs' readiness for…

How knowledge acquisition creates a competitive edge? A qualitative inquiry from international consultancy alliance

Muhammad Shakeel Aslam, Imran Ali, Ahmad Qammar, Lea Kiwan, Amandeep Dhir

The current study attempts to bridge the existing gap related to the role of knowledge acquisition from international alliance partners to improve competitiveness by examining the…

Testing the antecedents of customer knowledge sharing on social media: a quantitative analysis on Italian consumers

Gabriele Baima, Gabriele Santoro, Anna Claudia Pellicelli, Maciej Mitręga

The increasing adoption of digital technologies such as social media have changed the way consumers share knowledge about products and services among each other. The aim of this…

Knowledge sharing in international markets for product and process innovation: moderating role of firm's absorptive capacity

Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis

This study examines the relationship between knowledge-sharing activities of the firm and its innovation capability. It also investigates the moderating impact of the firms'…

Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets

Hina Mehreen, Hussain Gulzar Rammal, Vijay Pereira, Manlio Del Giudice

This study aims to investigate whether the absorptive capacity, learning intent of the recipient, the attractiveness of the knowledge source and the relationship quality between…

International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises

Nadia Zahoor, Zaheer Khan, Ahmad Arslan, Huda Khan, Shlomo Yedidia Tarba

This paper presents a theorization and an empirical analysis of the influences of international open innovation (IOI) on the international market success of emerging market small…