International Marketing Review: Volume 3 Issue 2

INTERNATIONAL BARTER AND COUNTERTRADE

Sandra M. Huszagh, Fredrick W. Huszagh

Barter and countertrade will be significant trade tools throughout the 1980s. Presently confronted by saturated established markets and debt‐burdened new markets, firms of all…

COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION

James Wills, Laurence Jacobs, Aspy Palia

The Asia‐Pacific region, one of the world's fastest growing markets is experiencing wide and growing use of countertrade. This paper explores some of the factors leading to…

ARE COMPANIES READY FOR COUNTERTRADE?

Constance Bates

This paper presents the results of a study designed to gather empirical data about countertrade activity by US firms. The focus of the study was to determine the number of firms…

JAPANESE CONSUMERS: WHAT FOREIGN MARKETERS SHOULD KNOW

Johny K. Johansson

Through a synthesis of research results on Japanese consumer behaviour, this paper offers conclusions about the Japanese marketplace. Insights provided on Japanese consumers may…

UNDERSTANDING FOREIGN TRADE ZONES

Fernando Robles, George C. Hozier

This article reviews the emerging use of foreign trade zones in the United States and presents a competitive analysis framework to segment markets, determine levels of marketing…

THE IMPACT OF GOVERNMENT EXPORT MARKETING ASSISTANCE

F.H. Rolf Seringhaus

Until recently, little research has been directed at the measurement of the impact of governmental support on the firm. The major focus of this article is on the methodological…