COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION
Abstract
The Asia‐Pacific region, one of the world's fastest growing markets is experiencing wide and growing use of countertrade. This paper explores some of the factors leading to increased use of countertrade deals in the Asia‐Pacific market. Recent examples of countertrade transactions in the region are reviewed and the implications for management are explored.
Citation
Wills, J., Jacobs, L. and Palia, A. (1986), "COUNTERTRADE: THE ASIA‐PACIFIC DIMENSION", International Marketing Review, Vol. 3 No. 2, pp. 20-27. https://doi.org/10.1108/eb008302
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited