Table of contents
Export barriers: non‐exporters′ perceptions
Leonidas C. LeonidouProvides an empirical assessment of non‐exporters′ perceptions onthe factors that hinder the initiation of export activities. Theresearch investigation, which was conducted among…
5690
Review of a 40‐year debate in international advertising: practitioner and academician perspectives to the standardization/adaptation issue
Madhu AgrawalInternational advertisers up to now continue to be confronted withthe question of whether to standardize or adapt their commercialmessages. This debate over the standardization…
13509
Sex role portrayal in television advertising: A comparative study of Singapore and Malaysia
Chow‐Hou Wee, Mei‐Lan Choong, Siok‐Kuan TambyahMen and women have been used to promoting products and services inadvertisements since time immemorial. Past research has shown that theirdepiction was by no means accurate or…
5728
Marketing inside the dragon, despite China′s bureaucracy
Alan T. Shao, Paul HerbigAs more businesses invest in China, there will, of course, beincreased marketing opportunities there. But while China′s currentgovernment continues to encourage foreign…
2148
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan