International Marketing Review: Volume 26 Issue 3

Modeling market orientation and organizational antecedents in a social marketing context: Evidence from China

Yanfeng Zhou, Paul Chao, Guang Huang

The purpose of this research is to test the applicability of a model showing the relationship between a set of modified MARKOR scales used to measure market orientation (MO) and a…

Marketing in non‐profit organizations: an international perspective

Sara Dolnicar, Katie Lazarevski

The purpose of this paper is to tests three hypotheses: non‐profit organizations follow a customer‐centered approach to marketing; marketing is run by marketing‐trained staff; and…

Social marketing campaigns aimed at preventing drunk driving: A review and recommendations

Magdalena Cismaru, Anne M. Lavack, Evan Markewich

The purpose of this paper is to examine the role of social marketing programs in preventing drunk driving, and how protection motivation theory (PMT) can be used to create…

Overcoming skepticism towards cause related claims: the case of Norway

Sangeeta Singh, Lene Kristensen, Erika Villaseñor

This study, conducted in Norway, aims to investigate whether increasing consumers' familiarity by repeating cause related marketing (CRM) claims helps in reducing their skepticism…

Global branding and strategic CSR: an overview of three types of complexity

Michael Polonsky, Colin Jevons

There is general agreement that global brands should ensure that they incorporate social responsibility. To do this properly, organisations must understand what it means to be…

International integration: a hope for a greener China?

Haitao Yin, Chunbo Ma

In recent years, “trade up” argument has gained momentum. It argues that international integration can benefit developing countries' environments by fostering the adoption of…

Social marketing in the global context

Paul Chao