International Marketing Review: Volume 34 Issue 1

Guest editorial

Shlomo Y. Tarba, Michael R. Czinkota, Demetris Vrontis

Information technology and marketing performance within international market-entry alliances: A review and an integrated conceptual framework

Shasha Zhao, Constantinos-Vasilios Priporas

The purpose of this paper is to engage in a comprehensive review of the research on information technology (IT)-mediated international market-entry alliances.

Push and pull factors in international franchising

Melih Madanoglu, Ilan Alon, Amir Shoham

Using munificence, real options and ambidexterity theories, the purpose of this paper is to demonstrate how the differential between home and host market environmental conditions…

Born global firms’ growth and collaborative entry mode: the role of transnational entrepreneurs

Yipeng Liu

The purpose of this paper is to investigate the role of transnational entrepreneurs in growing born global firms, with a focus on the growth process facilitated by collaborative…

Barriers to enter in foreign markets: evidence from SMEs in emerging market

Mahfuzur Rahman, Moshfique Uddin, George Lodorfos

Foreign market entry is considered as a key strategy to grow and survive over longer period of time for small and medium enterprises (SMEs). The decision to enter a foreign market…

Explaining the surge in M&A as an entry mode: home country and cultural influences

Agyenim Boateng, Min Du, Yan Wang, Chengqi Wang, Mohammad F. Ahammad

The purpose of this paper is to examine the trends, patterns and the impact of cultural and home country macroeconomic influences on Chinese cross-border mergers and acquisitions…

Multi-country collaborative innovation in the internationalisation process

Hela Chebbi, Dorra Yahiaoui, Alkis Thrassou

The purpose of this paper is to operationalise the collaborative cross-border innovation process employed by multinational corporations in their effort to penetrate new markets.

Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions

Rekha Rao-Nicholson, Zaheer Khan

The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including…