International Marketing Review: Volume 16 Issue 2

The importance of country images in the formation of consumer product perceptions

Alain d’Astous, Sadrudin A. Ahmed

Presents the results of a survey conducted among 194 retail salesmen of electronic equipment and 190 male consumers. According to salesmen, country of origin is a much less…

Bulgarian consumers’ perceptions of products made in Asia Pacific

Leonidas C. Leonidou, John Hadjimarcou, Anna Kaleka, Gergana T. Stamenova

Reports the findings of a study conducted among 135 Bulgarian consumers, examining their perceptions of products from five Asian Pacific countries. The most common source of…

Export information acquisition modes: measure development and validation

Anne L. Souchon, Adamantios Diamantopoulos

Export information acquisition has mostly been examined disparately as researchers have tended to focus on certain modes of information acquisition independently of others…