International Marketing Review: Volume 18 Issue 5

Research at the “margin” Challenges for scholars working outside the “American‐European” domain

Peter G.P. Walters

There is a lack of global focus in much of the international business and marketing literature. Most researchers have a low propensity to undertake studies outside the North…

Examining the consequences of sales management control strategies in European field sales organizations

Artur Baldauf, David W. Cravens, Nigel F. Piercy

The effective management of sales organizations is important to managers of international marketing operations spanning multiple countries, but also to managers of local…

A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers

Ica Rojsek

Formation of a single market within the EU and democratisation and development of a market economy in Eastern Europe undoubtedly enhance standardisation of marketing in the…

An international investigation of cultural and demographic effects on domestic retail loyalty

Robert D. Straughan, Nancy D. Albers‐Miller

Noting the lack of research on cultural effects on retailing, the present study uses the cultural framework developed by Hofstede as the foundation for an investigation of loyalty…

Benefits and challenges of global sourcing: perceptions of US apparel retail firms

Jinsook Cho, Jikyeong Kang

Investigates various benefits and challenges that retail firms perceive in global sourcing, and how those benefits and challenges differ in terms of firms’ demographic and…

Advertising Worldwide

Peter Meech

Globalisation and its Managerial Implications

Latchezar Hristov