International Marketing Review: Volume 39 Issue 2

Guest editorial: Advancing research on global luxury consumption

George Christodoulides, Nina Michaelidou

The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries

Jean-Noël Kapferer, Pierre Valette-Florence

The purpose of this research is to challenge the popular belief among luxury practitioners and researchers that millennials are a homogeneous and disruptive generation of…

Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US

Zi Wang, Ruizhi Yuan, Martin J. Liu, Jun Luo

Despite the growing research into luxury symbolism and its influence on consumer behavior, few studies have investigated the underlying psychological processes that occur in…

Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence

Mark Cleveland, Nicolas Papadopoulos, Michel Laroche

This paper studies the sociocultural drivers of materialism cross-culturally. Research in this area is scarce, even though rapid social transformations worldwide, fueled by…

Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence

Rajesh Iyer, Barry J. Babin, Jacqueline K. Eastman, Mitch Griffin

This study explores consumers' motivations to purchase luxury and counterfeit products using an international sample. In addition, it also examines the moderating role of…

The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review

Megha Bharti, Vivek Suneja, Ajay Kumar Chauhan

This paper conducts a meta-analytic review of literature focused on the salient socio-psychological and personality antecedents of luxury purchase intention. It investigates the…

Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers' preferences?

Ling Jiang, Annie Peng Cui, Juan Shan

This study examines the impact of narcissism on young luxury consumers' preferences for quiet versus loud luxury products in China and the United States. As young consumers are…

Priceless time – The UHNWI's most precious possession: implications for international marketing theory and practice

Philipp ‘Phil’ Klaus, JungKun Park, Annalisa Tarquini-Poli

Traditionally, international luxury marketing highlights possible disparities of cultural and value perception. The context-specific nature of traditional international luxury…

Luxury fashion retailers' localised marketing strategies in practice – evidence from China

Huifeng Bai, Julie McColl, Christopher Moore

From an international retailing perspective, this empirical study aims to examine luxury fashion retailers' changing marketing strategies in China.

Charting research on international luxury marketing: where are we now and where should we go next?

Cleopatra Veloutsou, George Christodoulides, Francisco Guzmán

Despite luxury's increasing globalization and broadening scope via digitalization and new markets, the intellectual structure of the overall research corpus remains tenuous. This…

The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study

Jean Boisvert, Nicholas J. Ashill

Grounded in categorization theory, this study examines the impact of luxury parent brand status signaling on brand extension authenticity and consumer attitudes in two…