International Marketing Review: Volume 34 Issue 3

Country-of-origin misclassification awareness and consumers’ behavioral intentions: Moderating roles of consumer affinity, animosity, and product knowledge

N. Meltem Cakici, Paurav Shukla

Extant research shows that consumers regularly misclassify country-of-origin (COO) associated with brands. The purpose of this paper is to examine changes in behavioral intentions…

When and how country reputation stimulates export volume

Boryana V. Dimitrova, Daniel Korschun, Yoto V. Yotov

The purpose of this paper is to examine the relationship between bilateral country reputation and export volume to the country in which that reputation is held.

Extreme luxury fashion: business model and internationalization process

Simone Guercini, Matilde Milanesi

The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the…

From international travelling consumer to place ambassador: Connecting place image to tourism satisfaction and post-visit intentions

Alessandro De Nisco, Nicolas Papadopoulos, Statia Elliot

The purpose of this paper is to extend international marketing theory by examining country image effects simultaneously from the perspectives of Product-Country Image (PCI)…

Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries

Marieke de Mooij

The purpose of this paper is to find consumption-related similarities and differences between the three major dimensional models of national culture, to help researchers select…