International Marketing Review: Volume 17 Issue 2

The future is predictable for international marketers: Converging incomes lead to diverging consumer behaviour

Marieke de Mooij

Discusses the globalisation of markets and questions the assumption that economic development would result in the converging needs of consumers and standardisation of marketing…

Integrating country of origin into global marketing strategy: A review of US marking statutes

Irvine Clarke, Margaret Owens, John B. Ford

Country‐of‐origin research has frequently found country markings to affect consumer product evaluations, providing country‐of‐origin markings a unique opportunity to become an…

A flexible model of consumer country‐of‐origin perceptions: A cross‐cultural investigation

Gary A. Knight, Roger J. Calantone

There is much research suggesting that the image consumers hold about a product’s country of origin can influence their purchase decision, but little empirical work has focused on…

Foreign market entry strategies of Japanese MNCs

Charles R. Taylor, Shaoming Zou, Gregory E. Osland

While much prior research has focused on Japanese multi‐national corporations’ (MNCs) marketing strategies, little is known about the factors that influence Japanese MNCs’ foreign…

Explaining export development through psychic distance

Jody Evans, Alan Treadgold, Felix Mavondo

Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export…

Psychic distance: a concept past its due date?

Barbara Stöttinger, Bodo B. Schlegelmilch

Reflects on the comments made by Evans et al. concerning a previously published article by the authors in IMR, but only partly concurs with their conclusions. As to the…

The Handbook of International Marketing Communications

Cheryl Dennis