Table of contents - Special Issue: Cross-cultural and cross-national consumer research: psychology, behavior, and beyond
Guest Editors: Dr Nina Michaelidou, Professor Nina Reynolds, Dr Luke Greenacre and Dr Louise M. Hassan
Baby Boomers of different nations: Identifying horizontal international segments based on self-perceived age
Lynn Sudbury-Riley, Florian Kohlbacher, Agnes HofmeisterThe purpose of this paper is to investigate self-perceived age among Baby Boomers in the UK, Germany, Japan, and Hungary, and identifies two horizontal segments based on the way…
Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders
Carlos J. Torelli, Sharon Shavitt, Young Ik Cho, Allyson L. Holbrook, Timothy P. Johnson, Saul WeinerThe purpose of this paper is to investigate cultural variations in the qualities that White Americans and Hispanic Americans believe power-holders should embody, and the…
Consumer-based brand equity measurement: lessons learned from an international study
George Christodoulides, John W. Cadogan, Cleopatra VeloutsouThe purpose of this paper is to examine the performance of Aaker’s dominant conceptualization of consumer-based brand equity (brand awareness, brand associations, perceived…
Is there a global multichannel consumer?
Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Fiona SussanThe purpose of this paper is to present a buying process for the multichannel consumer (MCC) that starts at online information search and ends at the offline retail channel and…
A cross-nationally validated decision-making model of environmental coaction
Joshua D. Newton, Fiona J. Newton, Thomas Salzberger, Michael T. EwingMultiple environmental behaviors will need to be adopted if climate change is to be addressed, yet current environmental decision-making models explain the adoption of single…
Online movie ratings: a cross-cultural, emerging Asian markets perspective
Hean Tat Keh, Wenbo Ji, Xia Wang, Joseph A. Sy-Changco, Ramendra SinghThe purpose of this paper is to examine the influence of volume and valence of online movie ratings on consumers’ risk perceptions and purchase intentions, as well as the…
Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil
John Thøgersen, Marcia Dutra de Barcellos, Marcelo Gattermann Perin, Yanfeng ZhouThe purpose of this paper is to investigate if consumer buying motives regarding organic food in emerging economies China and Brazil are culture bound or determined by key…
Consumer characteristics and the use of social networking sites: A comparison between Korea and the US
Cheol Park, Jongkun Jun, Thaemin LeeThis study examined the antecedents and consequences of intensity of SNS use in a cross-cultural context. The purpose of this paper is to examine the impacts of three IT-related…
The impact of comparative affective states on online brand perceptions: a five-country study
Nikoletta-Theofania Siamagka, George Christodoulides, Nina MichaelidouThe extant literature highlights the significant role of brand perceptions in buying behavior and brand equity. Despite the importance of brand perceptions and the proliferation…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan