International Marketing Review: Volume 33 Issue 1

Antecedents of product placement effectiveness across cultures

Fanny Fong Yee Chan, Dan Petrovici, Ben Lowe

The purpose of this paper is to contribute to the marketing literature by developing and testing a conceptual model to examine the effects of product placement across a country…

Cultural technology: A framework for marketing cultural exports – analysis of Hallyu (the Korean wave)

Steven Chen

The purpose of this paper is to outline a framework for marketing cultural goods (e.g. music) to global markets by examining modes of entry and positioning strategies used by…

Outsourcing destination choices: the role of economic and cultural attributes

Grigorios Livanis, Christopher J. Robertson, Khalid M. Al-Shuaibi, Khalid Hussain

The purpose of this paper is to examine how country-of-origin (COO) perceptions of managers affect their provider selection for offshoring and offshore-outsourcing of services. In…

Cultural influences on expectations and evaluations of service quality in emerging markets

Rodrigo Guesalaga, Meghan Pierce, Daiane Scaraboto

– The purpose of this paper is to explore cultural sources of variation on consumers’ expectations and evaluations of service quality within local emerging markets.

Open air markets: uniquenesses about African marketing channels

Vincent Onyemah, Simon O. Akpa

The purpose of this paper is to offer a state of the art description of open air markets (OAM), a little-known phenomenon that is indispensable in Africa’s consumer packaged goods…

I believe therefore I care: The relationship between religiosity, environmental attitudes, and green product purchase in Mexico

Reto Felix, Karin Braunsberger

– The purpose of this paper is to investigate the impact of intrinsic religious orientation (IRO) on environmental attitudes (EA) and green product purchases (GPP) in Mexico.

Halal endorsements: stirring controversy or gaining new customers?

Bodo B. Schlegelmilch, Mubbsher Munawar Khan, Joe F. Hair

Halal food endorsements perceived positively by the focal target group may lead to a negative reaction of consumers that harbor animosity against this target group. For such…

Guest editorial

John Ford, Vicky Crittenden