Table of contents
Cross‐cultural sales negotiations: A literature review and research propositions
Antonis C. Simintiras, Andrew H. ThomasStates that the involvement of a sales organisation in international business requires sales interactions that transcend national boundaries. Understanding the complexities of…
10213
Emerging issues related to marketing and business activity in Asia Pacific
Nicolino Strizzi, G.S. KindraAssesses five trends that will be likely to affect the nature of trade and investment in Asia Pacific in the coming decade. These include infrastructure upgrading, public sector…
2571
Dissemination of market orientation in Europe: A conceptual and historical evaluation
Tevfik DalgicAttempts to reach some meaningful conclusions on the issue of why market orientation practice and research in general started later in Europe than in North America. With the aid…
1590
Research note:The psychographic segmentation of the female market in Greater China
Jackie L.M. Tam, Susan H.C. TaiAttempts to segment the female consumers’ market in Greater China (the People’s Republic of China, Taiwan, and Hong Kong) by employing principal component factor analysis and…
5821
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan