International Marketing Review: Volume 31 Issue 4

Do we measure what we expect to measure? Some issues in the measurement of culture in consumer research

Gong Sun, Steven D’Alessandro, Lester W. Johnson, Hume Winzar

– The purpose of this paper is to highlight the problems in the measurement of culture in consumer studies and offers suggestions for remedies.

Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

Mark Yi-Cheon Yim, Paul L. Sauer, Jerome Williams, Se-Jin Lee, Iain Macrury

Limited attention has been paid to the cultural influences on the formation of consumer attitudes toward luxury brands (LUX). The purpose of this paper is to investigate this…

Modeling variation in global consumers’ participation behaviour intentions using an institutional market index

Jan Hendrik Schumann, Ed Nijssen, Patrick Lentz

Enhancing customer participation behaviour (CPB) is critical for service firms. However, in a global context, cultural and local market factors are relevant. The purpose of this…

Cross-cultural validation of switching costs: a four-country assessment

Dahlia A. El-Manstrly

The purpose of this paper is to develop a cross-cultural scale of customers’ perceived switching costs (PSCs). Customers’ PSCs function as a powerful defensive marketing tool that…

Internationalisation patterns of border firms: speed and embeddedness perspectives

Eva J.B. Jørgensen

The purpose of this paper is to provide new insight concerning a relatively understudied phenomenon in the medium sized enterprise (SME) internationalisation and international…