International Marketing Review: Volume 35 Issue 2

International marketing strategies of emerging market firms: Nature, boundary conditions, antecedents, and outcomes

Nathaniel Boso, Yaw A. Debrah, Joseph Amankwah-Amoah

The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies…

Innovativeness as a driver of the international expansion of developing markets’ firms: Evidence of curvilinear effects

Guido Bortoluzzi, Selma Kadic-Maglajlic, Maja Arslanagic-Kalajdzic, Bernardo Balboni

The purpose of this paper is to examine the curvilinear effects of firm innovativeness (i.e. product, organisational and marketing innovation) on international expansion as well…

Institutional interactions and foreign firms’ strategies under tribal rule complexities in emerging markets

Adesegun Oyedele, Fuat Firat

International marketing (IM) researchers have underscored the need for scholars to develop more studies to investigate institutional interactions (II) and sources of complexities…

Market orientation and export performance: the moderation of channel and institutional distance

Xinming He, Keith D. Brouthers, Igor Filatotchev

Market orientation (MO) has been shown to provide a valuable resource-based advantage in domestic markets. How internationalizing firms from emerging markets can benefit from this…

SME international innovation and strategic adaptiveness: The role of domestic network density, centrality and informality

Richard B. Nyuur, Ružica Brecic, Yaw A. Debrah

The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation…

What is in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions

Ru-Shiun Liou, Rekha Rao-Nicholson, David Sarpong

Addressing the unique challenge facing emerging-market firms (EMFs) of branding and marketing in their foreign subsidiaries, the purpose of this paper is to evaluate the foreign…

Operational capabilities and entrepreneurial opportunities in emerging market firms: Explaining exporting SME growth

Dario Miocevic, Robert E. Morgan

The academic inquiry of operational capabilities (OCs) has claimed focal interest in mainstream strategy research. Recent theoretical advances suggest these capabilities are a…

Emerging market multinationals’ international equity-based entry mode strategies: Review of theoretical foundations and future directions

Irina Surdu, Kamel Mellahi, Keith Glaister

The purpose of this paper is to examine the theories used to study the international equity-based entry mode strategies of emerging market multinationals (EMMs) and the…