Table of contents
USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING
Essam Mahmoud, Gillian RiceThe importance of analytical techniques in international marketing is illustrated. An overview of related research is given. The question is asked, “Which way will research on the…
SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS
Ellen Day, Richard J. Fox, Sandra M. HuszaghAlthough the viability of global marketing is disputed, the best opportunities for pursuing basically the same strategy across national borders are in industrial marketing…
IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY
Ishmael P. Akaah, Attila YaprakThis paper illustrates how conjoint methodology can be used by recipient countries to segment the donor market for foreign direct investment (FDI), thereby enhancing the…
INVENTORY, TAXONOMY AND ASSESSMENT OF METHODS FOR INTERNATIONAL MARKET SELECTION
Nicolas Papadopoulos, Jean‐Emile DenisThis article assesses the state‐of‐the‐art on the subject of international market selection based on a comprehensive review and synthesis of the literature. It provides an…
A METHODOLOGY FOR MEASURING CONSUMER PREFERENCES IN DEVELOPING COUNTRIES
Naresh K. MalhotraThis article presents an approach for measuring consumer preferences in developing countries. The role of marketing research in developing countries and the salient factors which…
A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN
Graham J. Hooley, David Shipley, Nathalie KriegerThe influence of country of origin on consumer attitudes and evaluations of product and service offerings is becoming increasingly important as competition in the international…
ISSN:
0265-1335e-ISSN:
1758-6763ISSN-L:
0265-1335Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor John Cadogan