International Marketing Review: Volume 7 Issue 4

Impact of Export Market Expansion Strategy on Export Performance

Chong S. Lee, Yoo S. Yang

This empirical study investigates the relationship between thechoice of an export market expansion strategy and the subsequentperformance of exporting firms. Multiple measures of…

Management Contracts: A Role in Internationalisation?

Lawrence S. Welch, Anubis Pacifico

The nature and potential of management contracts as a method ofinternationalisation are analysed with reference to Australia′s leadingdomestic airline, Ansett. The restrictive…

The Internationalisation of Business in Poland

Krzysztof Fonfara, Marylyn Collins

In recent years, authorities in Poland have recognised the need forgreater internationalisation of business. As with many other socialistcountries, the development of…

The Mechanism of Internationalisation

Jan Johanson, Jan‐Erik Vahlne

The contemporary relevance of the so‐called UppsalaInternationalisation Model is discussed. This is a framework advanced bya number of Swedish colleagues describing the typical…

Retailers and International Markets: Motives for Expansion

Nicholas Alexander

Multinational retail operations are becoming an increasinglyimportant element in the modern retail environment. Until recently,multinational organisations have been limited in…

Internationalization: Introduction and Overview

Stephen Young

This is the lead article to this special issue of InternationalMarketing Review focusing on the internationalisation process offirms. It elaborates on the importance of the topic…

Piggybacking: A Quick Road to Internationalisation

Vern Terpstra, Chwo‐Ming J. Yu

The issue of “piggybacking”, an old and early form ofstrategic partnering, is addressed. In particular, piggy‐backing isdiscussed as a strategy to serve foreign markets…

Foreign Market Servicing by Multinationals: An Integrated Treatment

Peter Buckley, C.L. Pass, Kate Prescott

In conventional international business literature, the marketingand transport functions are either ignored or assumed to be governed bythe same factors that determine production…