International Marketing Review: Volume 26 Issue 4/5

Globalisation through the kaleidoscope

Stanley J. Paliwoda, Stephanie Slater

The purpose of this paper is to offer an introduction and background as well as a narrative to the development of an economic, social, technological and cultural phenomenon that…

Are supply chains global or regional?

Alan M. Rugman, Jing Li, Chang Hoon Oh

The purpose of this study is to investigate the following questions: Are supply chains global or regional? What are the performance implications for firms?

Globalisation/regionalisation of accounting firms and their sustainability services

Ans Kolk, Andreea Margineantu

The debate about global integration (standardisation) versus responsiveness (adaptation) has recently been supplemented with perspectives that emphasise regionalisation. And while…

International outsourcing of information technology services: review and future directions

Doren Chadee, Revti Raman

The purpose of this paper is to review the development of the empirical literature on international outsourcing of information technology services (ITS) over the 1992‐2007 period…

The effects of entrepreneurial marketing on born global performance

Akin Kocak, Temi Abimbola

The purpose of this paper is to investigate born global (BG) business organizations that (from or near their founding) seek superior performance.

The internationalisation of born global and international new venture SMEs

Dave Crick

The purpose of this paper is to examine whether differences exist between born global (BG) firms and international new ventures (INVs) in respect of their performance in overseas…

International marketing adaptation versus standardisation of multinational companies

Demetris Vrontis, Alkis Thrassou, Iasonas Lamprianou

The purpose of this paper is to position multinational companies on a linear continuum indicating their overall attitude towards standardisation/adaptation, examines the reasons…

Consumer responses to sex appeal advertising: a cross‐cultural study

Fang Liu, Hong Cheng, Jianyao Li

Sex appeal has been widely used in most countries. However, little is known about consumers' responses to sex appeal advertising in different cultures. The purpose of this paper…

Signals of global advertising appeals in emerging markets

Adesegun Oyedele, Michael S. Minor, Salma Ghanem

The purpose of this paper is to investigate advertising appeals and cultural values in television advertisements from newly emerging markets. Specifically, the paper hypothesizes…

Applying intelligent cultural networks to marketing analysis

Yi Wang

In the real world, an occurrence of an event is often affected by a large number of potential factors. The purpose of this paper is to identify causal factors hidden in the data…

Conceptualising global strategic sustainability and corporate transformational change

Helen Borland

The purpose of this paper is to present the concept of global “strategic sustainability”, represented by a conceptual framework, the “spheres of strategic sustainability”. The…