International Journal of Wine Business Research
Issue(s) available: 73 – From Volume: 19 Issue: 1, to Volume: 37 Issue: 1
Assessing the nexus of label content and consumer reviews: insights from premium wines on Vivino
Camila Rocuant Fuentes, Paulo Rita, Nuno AntonioThis study aims to explore the relationship between wine label content and consumer reviews on Vivino, focusing on how label information compares to consumer perceptions and…
Unveiling wine and cannabis consumption motivations: a segmentation study of wine consumers in Germany
Sophie Ghvanidze, Bárbara Franco Lucas, Thomas A. Brunner, Jon Henrich HanfWine consumption is declining, while cannabis use among young adults in Germany has surged. With new laws partially legalising recreational cannabis, advocates claim it could…
The role of animosity, ethnocentrism, perceived quality, and purchase intention in evaluating the country-of-origin effect for wines
Karina Munari Pagan, Natália Munari Pagan, Vanessa Martins dos SantosPropose a model that reports ethnocentrism, animosity, perceived quality and purchase intention in the evaluation of the country-of-origin effect for wine.
Uncorking the delights: deciphering Indian wine consumers’ tastes with a multi-method approach and consumer insights
Likhil Sukumaran, Ritanjali MajhiAlcohol consumption trends in India have undergone a significant shift in recent years. While spirits like rum and brandy have traditionally dominated the Indian alcohol industry…
Exploring the hierarchy of motivations in the wine purchase behavior of Chinese young wine consumers
Dingkang Peng, Chia-Hsing HuangThis paper aims to explore the hierarchy of motivations behind Chinese young wine consumers’ wine-purchasing behavior.
The macroeconomic overview of the alcohol industry: a perspective from the emerging market of Asia
Sarah Lucia Dsouza, Rita Rani Chopra, Raghavendra NayakThis study aims to analyze the relationship between the alcohol brewing industry and the macroeconomic variables of the emerging market of Asia.
Adapting online wine education to China: a two-study multimethod approach
Jean-Eric Pelet, Bonnie Canziani, Nic TerblancheTeaching wine tasting online is challenging, even given the curated digital tools of the Wine and Spirit Education Trust, a highly renowned online wine certification system is…
Segmenting Chinese wine consumers on the basis of wine knowledge and consumption behavior
Murray Mackenzie, Karin Weber, Joanna Fountain, Reza AbbasiThis study aims to provide insights into wine consumers in Hong Kong and Mainland China, and the diversity of their behavior, by investigating their motivations, consumption and…
The Indian beer dichotomy: an analysis of risk and benefit perception and its effect on consumer behavior
Vikas Gupta, Manohar SajnaniThis paper aims to explore the risk and benefit perceptions influencing beer patrons’ purchase and consumption decisions in India. It delves into the drivers behind consumers’…
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer
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