International Journal of Wine Business Research: Volume 21 Issue 3

The culture of wine buying in the UK off‐trade

Caroline Ritchie

The UK wine market is one of the largest in the world. The purpose of this paper is to investigate current social and cultural influences affecting the buying behaviour of UK wine…

Region of origin and its importance among choice factors in the wine‐buying decision making of consumers

Emily McCutcheon, Johan Bruwer, Elton Li

The purpose of this paper is to examine the importance of wine's region of origin in the consumer wine‐buying decision‐making process in the Australian domestic market.

The hedonic nature of wine tourism consumption: an experiential view

Johan Bruwer, Karin Alant

The purpose of this paper is to use the experiential view of consumption to better understand the nature of the motivations of the wine tourist in a congested wine region…

Is a glass of Merlot the symbol of globalization?: An examination of the impacts of globalization on wine consumption in Asia

Kyuho Lee

The purpose of this paper is to investigate how underlying globalization could influence Asian consumers' wine drinking patterns and behaviors. Specifically, a theoretical…

Wine marketing strategies in Spain: A structural equation approach to consumer response to protected designations of origin (PDOs)

Joel Espejel, Carmina Fandos

The purpose of this paper is to analyse the influence of the perceived wine quality across intrinsic and extrinsic attributes on satisfaction, loyalty and buying intention of…

Wine consumers in their roles as members of the society, buyers, and tourists

Ulrich R. Orth