International Journal of Wine Business Research: Volume 36 Issue 1

How heterogeneous wine lots result in a price discount relative to homogeneous lots

Joseph L. Breeden

The purpose of this study is to determine whether the fine wine market is efficient between homogeneous lots and heterogeneous lots.

A bibliometric analysis of wine economics and business research: insights, trends, and future directions

Giordano Ruggeri, Stefano Corsi, Chiara Mazzocchi

This study aims to provide a comprehensive overview of the academic landscape in wine economics and business research over the past decades, capturing and analysing the literature…

Defining the identity-image gap: an analysis of a collective wine brand

Antonio Spiga, Jean-Marie Cardebat

The brand identity–image gap is a well-known marketing field. However, very little academic work has been done within the wine industry regarding collective brands. With the aim…

The effect of wine tourism on the sustainable performance of Spanish wineries: a structural equation model analysis

Javier Martínez-Falcó, Bartolomé Marco-Lajara, Patrocinio Zaragoza-Sáez, Eduardo Sánchez-García

The purpose of this study is to analyze the effect of wine tourism on the economic, social and environmental performance, i.e. the sustainable performance, of Spanish wineries. In…

Experiences in a wine tourism destination from the visitors’ perspective

Marcia Mariluz Amaral, Vitor Roslindo Kuhn, Sara Joana Gadotti dos Anjos, Luiz Carlos da Silva Flores

The objective of this study is to analyze the experiences in wine tourism according to narratives shared by the visitors themselves. Furthermore, this study aims to examine the…

Wine experience scale: validating the behavior and motivations of Spanish wine tourists

Clara Margaça, Esther Calderon-Monge, José Carlos Sánchez Garcia

Understanding the role of emotion, landscape, involvement and storytelling related to wine is the basis for understanding the wine tourist experience. The purpose of this study is…

The extent of “deceptive” advertising by wine retailers: caveat venditor

Omer Gokcekus

The purpose of this study is to assess the presence of deceptive advertising practices in wine retailers’ e-mails and, if identified, to analyze the extent and content of these…

A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine

Oleksandra Hanchukova, Natalia Velikova, Olena Motuzenko

This paper aims to explore the emerging wine market of Ukraine. Specifically, the study examines Ukrainian consumer attitudes toward local wines and provides profiles of various…