Table of contents
Winery website loyalty: the role of sales promotion and service attributes
Jean-Eric Pelet, Benoît Lecat, Jashim Khan, Sharyn Rundle-Thiele, Linda W. Lee, Debbie Ellis, Marianne McGarry Wolf, Androniki Kavoura, Vicky Katsoni, Anne Lena WegmannThis paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion…
New approach to segmenting tourists in a German wine region
Gergely SzolnokiThe purpose of this paper is to use a new segmentation approach based on objective variables to calculate direct tourism-related sales volume and revenue by selling wine at a…
The winery experience from the perspective of Generation Z
Dimitrios P. Stergiou, David Airey, Alexandros ApostolakisThe purpose of this paper is to investigate the wine tourism experience from the perspective of Generation Z adults in Greece, following an actual winery visit.
The impact of different names for a wine variety on prices
Eddie OczkowskiThe purpose of this study is to illustrate a general method for identifying the price impact of using a different varietal name for a wine.
An exploratory study of wine business philanthropy in the USA
Armand Gilinsky Jr, Sharon Lee Forbes, Rosana Fuentes-FernándezThe purpose of this paper is to investigate philanthropic practices in the US wine industry, as prior research on charitable giving by wine industry participants is limited…
Port wine exports: a gravity model approach
Sofia Gouveia, João Rebelo, Lina Lourenço-GomesThe purpose of this paper is to empirically examine the macroeconomic determinants of Port wine exports, taking into account the diversity and various quality levels associated…
Shared brands and sustainable competitive advantage in the Brazilian wine sector
Virginia Aparecida Castro, Janaina de Moura Engracia GiraldiThe purpose of this paper is to investigate if shared brands provide sustainable competitive advantage according to an adapted valuable, rare, imitability/replaceability and…
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer