Table of contents
Perceived efficacy of sustainability strategies in the US, Italian, and Spanish wine industries: A comparative study
Armand Gilinsky, Jr, Sandra K. Newton, Thomas S. Atkin, Cristina Santini, Alessio Cavicchi, Augusti Romeo Casas, Ruben HuertasThis purpose of this investigation is to compare the perceptions of competitive advantage through cost leadership and differentiation with sustainable practices of wineries from…
A fine wine instrument – an alternative for segmenting the Australian wine market
Trent E. Johnson, Susan E.P. BastianThe purpose of the study was to devise an instrument, labelled the Fine Wine Instrument (FWI), to measure the fine wine behaviour of respondents and then use that base to segment…
Collaborative marketing in a premium wine region: the role of horizontal networks
Gemma Kate Lewis, John Byrom, Martin GrimmerThe purpose of this article was to explore why small wine producers in one of Australia’s premium wine regions engage in horizontal networking within both their sub-regions and at…
To cooperate or compete? Looking at the climate change issue in the wine industry
Jeremy GalbreathThis paper aims to explore the nature of the cooperation–competition nexus in regional clusters by examining how wine firms in Australia engage in knowledge exchanges about a…
Business dynamics of on-premise wine trade: cases from South Korea
Jeeah Hwang, Martin Kunc– This paper aims to explore the dynamics and performance of on-premise wine trade business.
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer