International Journal of Wine Business Research: Volume 32 Issue 2

Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study

Patrícia Monteiro, João Guerreiro, Sandra Maria Correia Loureiro

Wine bottles compete for consumers’ attention in the shelf during the decisive moment of choice. This study aims to explore the role that visual attention to wine labels has on…

Emotions among winery tourists: new vs old wine world

Jorge Pelegrín-Borondo, Ruben Fernández Ortiz, Lino Meraz-Ruiz

This study aims to compare the influence of emotions produced by the wine and the winery visit on wine purchase intent at two destinations with different cultural views (old and…

Exploring the wine sector in the Nashik district of India

Surendra Kansara

In India, Nashik District of Maharashtra State is a major Indian wine-producing region. This study aims to critically explore multiple aspects of an area and bring to the…

Strategic positioning, differentiation and performance of Brazilian wineries

Cristiano Pinto Klinger, Elvis Silveira-Martins, Gabriela Jurak de Castro, Carlos Ricardo Rossetto

The purpose of this study is to verify whether managers’ strategic orientation influences decision-making related to differentiation and whether these two factors impact on the…

Generational differences in risk perception and situational uses of wine information sources

Matthew J. Bauman, Natalia Velikova, Tim Dodd, Trey Blankenship

The purpose of this study is to examine generational differences in consumer Web 2.0 information source adoption for wine purchasing decisions, particularly social media and…

Reputation and relative price positioning of small wineries in Québec, Canada

Jean François Outreville

In a highly competitive market, the price of wine is a variable controlled by suppliers to suggest a level of quality. An index of relative firm position in the market based on…

Evaluating the worth of nascent old vine cues for South African wines

David Priilaid, Jonathan Steyn

In increasingly competitive markets, opportunities exist to meaningfully differentiate product offerings by cue signalling the claims of emergent categories. Therefore, and within…

Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model

Matti Haverila, Kai Haverila, Mehak Arora

The purpose of this study is to compare satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model and to examine the relationships in the…