International Journal of Wine Business Research: Volume 21 Issue 4
Table of contents
Pride and prejudice in the evaluation of wine?
Julie Anna Guidry, Barry J. Babin, William G. Graziano, W. Joel SchneiderThe region where a wine is produced is a factor that influences consumers' preferences and price perceptions. For most consumers, a wine from an established place like France…
Boozing or branding? Measuring the effects of free wine tastings at wine shops
Larry Lockshin, David KnottThe purpose of this paper is to focus on both the sales effects of free wine tastings and the effects on attitudes towards future purchases four weeks after the tastings.
Forecasting the development of wine tourism: a case study in Chile
Martin H. KuncThe number of wine tourists in Chile is still small even though investment in infrastructure, like cellars and wine routes, has been made in the last five years. A question is…
Wine service marketing, value co‐creation and involvement: research issues
Linda D. Hollebeek, Roderick J. BrodieThe purpose of this paper is to develop a conceptual model that examines wine channels typified by differing levels of service orientation, and resulting branding implications…
A model of demand in a repeated purchase situation: A simulation of the Champagne wine market
Daniel Steichen, Christophe TerrienThe purpose of this paper is to propose a model for consumer demand for vertically differentiated products. The approach is resolutely dynamic. Consumers are especially placed in…
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ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer