International Journal of Wine Business Research: Volume 31 Issue 3

Retail strategies for rosé wines in Italy: a hedonic price analysis

Luca Rossetto, Luigi Galletto

The purpose of this paper is to analyze the market of rosé wines in Italy, to outline retail strategies and to investigate to what extent the price is affected by branding these…

The gateway to consumption freedom through a communal glass of wine: South Korean female wine consumers and wine consumption community

Kyuho Lee, Melih Madanoglu, Steve W. Henson, Jae-Youn Ko

Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding…

Mid-Atlantic wine tourism consumer preference: an econometric approach

Chen Yue, Ramu Govindasamy, Kathleen Kelley

Using an econometric approach, this study aims to examine Mid-Atlantic USA wine consumers’ willingness to participate in winery or vineyard tours based on their wine knowledge…

Effects of parental cultural capital on purchase intention of cognac

Yujie Wei, Blaise Bergiel, Lingfang Song

The purpose of this paper is to examine the possibility that individual differences in consumer choice of cognac are at least partially influenced by parental cultural capital…

Clustering Spanish alcoholic beverage shoppers to focus marketing strategies

Asuncion Hernandez, Natalia Vila, Ines Kuster, Carmen Rodriguez

The purpose of this study is twofold: to analyse the influence of both individual and environmental factors in order to explain alcoholic spending and to identify different groups…

Lifestyle entrepreneurs in winemaking: An exploratory qualitative analysis on the non-pecuniary benefits

Andrea Dominici, Fabio Boncinelli, Enrico Marone

The purpose of this study is to investigate non-pecuniary motivations and benefits of involvement in the wine business. Combining these motives with winery owners’…

Mozart or pop music? Effects of background music on wine consumers

Modesto De Luca, Raffaele Campo, Rosalind Lee

A considerable body of literature has shown how the perception of flavor is the result of a multi-sensory combination. Starting with this premise, this paper aims to verify how…

Firm characteristics and export performance in Portuguese wine firms

Niaz Bashiri Behmiri, João Fernandes Rebelo, Sofia Gouveia, Patrícia António

The purpose of this paper is to contribute to the determinants of export performance literature. The authors investigate the effect of firm characteristics on the Douro region…

What motivates Czech and international “millennial-aged” university students to consume craft beers?

Sergio Rivaroli, Vratislav Kozák, Roberta Spadoni

An interesting subset of millennials are university students. This study aims to investigate motivations to drink craft beers in a sample of Czech and International University…

Differences among baby boomers, Generation X, millennials, and Generation Z wine consumers in Lebanon: Some perspectives

Mehmet Haluk Koksal

The purpose of the study is to group Lebanese wine consumers based on generational cohorts. It also explores the characteristics of the customers in each group based on wine…

Market analytics of the rice wine market in Japan: an exploratory study

Martin Kunc

The purpose of this paper is to analyse consumer buying behaviour in the Japanese rice wine, also known as sake market.