Table of contents
Grape grower and winery relationships: a segmentation approach
Simon SomogyiThis paper aims to discuss a study that investigated the relationship between grape growers and wineries in Australia. The results of the study led to the formulation of market…
Cluster resources and competitive advantage: A typology of potentially strategic wine cluster resources
Jaime Evaldo Fensterseifer, Jean-Louis RastoinThis paper aims to analyse the potential contribution of cluster-generated resources to the competitive advantage of firms located in it and proposes a typology for wine cluster…
Motivations of wine travelers in rural Northeast Iowa
Oksana Grybovych, Jill Lankford, Samuel LankfordThe purpose of this exploratory consumer research study was to examine demographic and behavioral characteristics and motivations of wine travelers on the recently established…
The dimensions of authenticity in terroir products
Nathalie Spielmann, Stephen ChartersThis article aims to empirically test the terroir concept and tackles the issues of origin, typicity and legality. Whilst this has previously been examined at a theoretical level…
ISSN:
1751-1062e-ISSN:
1751-1070ISSN-L:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer